It’s been perfect weather. The sky is big and blue, it really bigger and bluer in Texas. Last Saturday, Ari and I went to The Proper Hotel bar just because we’d been hearing about it. We met girls who were very, very young, who were all looking for “rich boyfriends,” we saw a girl with fake tits literally the size of basketballs, we talked to day traders who told us about sober mushroom raves and had apparently just figured out that everything, especially money, “is actually energy…” They also asked me if I knew about Joe Dispenza. (Duh.) I had the sudden feeling that we really are living in a new age for humanity, everything is changing very rapidly, techno-spiritualism is on the rise. The Elon Musk of it all disturbed me greatly, in a way that was lasting and made me want to stay home and lay in the sun to cleanse myself. The first time I tripped psychedelic drugs, I realized that there really is a cosmic battle between good and evil, and evil is real.
Anyway.
It occurred to me while I was talking to Tyler a few Thursdays ago, that it had been a long time since I’ve actually slowed down. I have always liked being on the move, but in a weird way it felt like it’d been such a long time since I’d just sat with someone on a porch in no rush to do anything beyond talk. Of course, the urgency always gets to me, and I’m always on to the next thing. I’m chronically trying to make up for lost time, but that has a different timbre in Texas, which loosely means that even if you’re grinding, you’re still laying out at the pool. I haven’t enjoyed being online much lately, somewhere always another terrible thing. Honestly, I think the internet breeds a specific need to “get things done,” which is often antithetical to actually feeling the sun on your skin. I need to read a book.
While I drove home from Lockhart, I realized that in being so consumed with trying to learn how to market my work and make work that is marketable so that I can make more work… I often forget the point, which isn’t to be an entertainer or marketing guru, but to be an artist. A TOUGH PILL TO SWALLOW. I’ve been thinking a lot about the relationship between art-making and quote-unquote content, and wondering if the future of both lies somewhere in between the two… I feel like we have yet to see anyone truly master the intersection of so many different forms of media. I think a lot of artists will get left behind in terms of cultural reach and relevance if they don’t pivot even more digital storytelling and video based media, and also predict a future where more influencers turn to music, acting, designing, etc. with ease because they’ve already mastered their online platforms and strategy… And I don’t mean artists being brands, I mean influencers being artists. I guess Addison Rae is the prototype she already knows intuitively, how to hold and keep attention. Brittany Broski too. I’m also curious about the ways in which genre and aesthetics will shift and morph in the next few years — Gary Vee predicted that the internet will increasingly be like TikTok — functioning as an interest-based content funnel, as opposed to following specific accounts and creators. Maybe that even explains the emergence of genres like YeeDM (country crossed with EDM) (lmao), which I recently did a story on. Fascinating.
After close to 2 years of feeling like I was literally on the run, suddenly I am calm again, and this makes me feel both resilient and light. As I will tell anyone who will listen, I had an aura shift in April, and suddenly life is magnetizing back towards me again. I’m back in the river of my own energy, and the water’s fine baby!
I liked this article from
on The Rise of the Infotainer: Why “Being Smart” is Marketable AgainIn case you missed it, I interviewed one of my favorite writers on Substack, fashion journalist
of Latin Zine for my podcast Same Wave. You can listen here.My childhood bestie Hayden Butler is playing country songs at Sagebrush every Tuesday in May. If you’re in Austin, I’ll see you there.
This article from
called everyone is sexy and no one is erotic, articulates something I could feel but not describe. Excellent.Songwriter Jess Williamson is on Substack now and I’m loving her dispatches from the road.
I shared this poem as a note the other day from my forthcoming book of poetry Father Sky, one more time here:
I hope you touch grass today. Love.
I’m Alma Jette, a songwriter and artist. Please check out my about section for more about this newsletter. Every like and comment helps me to grow. And I love to grow. If my work resonates, please share with a friend. Thanks. 🤎
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so glad you enjoyed and loved the feeling of this piece xx